ACK was the first major indigenous comic-book series to sell within India, and its success also heralded the development of a broader domestic comics industry. Pai revolutionized children’s entertainment as much as he did religious education. Today, the series has sold 100 million-plus copies of more than 400 comics in upwards of 20 languages, primarily English and Hindi. While schools and shopkeepers initially hesitated to stock the issues, ACK was a household name in India by the late 1970s. The comics, titled Amar Chitra Katha (also known as ACK, or Immortal Illustrated Stories), slowly became a massive hit. He eventually teamed up with the publisher India Book House to launch an educational comic series that presented kid-friendly Indian religious and historical stories.
Concerned that young people in his country had lost touch with their cultural heritage, Pai acted. Fifty years ago, a junior executive at the Times of India named Anant Pai watched Indian children on a TV quiz show fail to answer a basic question about the Hindu epic Ramayana.
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